About us

GoodSoul is a color and care cosmetics store that focuses on conducting socially-conscious business. We say "no" to persuading consumers that we can repair their alleged deficiencies invented to sell them things — in the spirit of love for the body, we want to emphasize the strengths chosen by women themselves and support them on the way to the beauty they have chosen for themselves. At GoodSoul, we believe that beauty is simply a visible expression of a happy soul.

Body positivity, celebration of diversity, enjoying your body and beauty? ✅

Shame about imperfections and trying to meet beauty standards? ❌

Join the GoodSoul community where we believe that you are perfect the way you are.